There are 12 Single Mineral Cell salts and 18 Combination Mineral Cell salt formulations in the range, all with distinct benefits. Each includes a micro amount of the essential nutrient biotin to support their absorption and effectiveness. It also contributes to the health maintenance of normal, skin and hair and the normal function of the nervous system, mucous membranes and metabolism.

New Era has been absent from the UK since 2013 when it was sold to the Italian distributor. Whilst hard compressed tablet alternatives have appeared on the market, none have matched the popularity of New Era’s unique, small "melt under the tongue" tablets. Cell Salt nutrients are more rapidly absorbed into the blood stream than any ordinary tablet can achieve when chewed, swallowed or taken with a drink.